Whiskey bravo

The Craft Irish Whiskey Company, based in London, has rapidly risen to prominence in the premium whiskey market, earning prestigious accolades like World's Best Irish Single Malt for The Devil’s Keep at the 2022 World Whiskies Awards and a Master Medal at The Spirits Business Global Luxury Spirits Masters. Their luxury whiskeys, including record-breaking bottles that sold for £2.8 million each, have established them as a leader in the industry.

To help introduce the brand to the Australian market, we organized an exclusive event in Sydney, blending rare whiskeys, fine cigars, and a poker game for 20 of the city’s most influential individuals. Additionally, we facilitated a strategic collaboration between Craft Irish Whiskey and Ferrari Australia, showcasing their premium whiskeys to Ferrari’s top 40 clients. These initiatives successfully elevated the brand’s presence in Australia, reinforcing its reputation as a symbol of luxury, craftsmanship, and exclusivity on the global stage.